Conversation Research Institute, a startup I co-founded, refined market research by treating social media as focus groups. We specialized in advanced data hygiene and social listening, crafting the first sociometric reports for brand development, particularly within the senior living industry.

The Conversation Report from CRI provides unprecedented insights into the senior care market by analyzing social media as a global focus group. It highlights the significant gaps in consumer understanding and the emotional journey of selecting senior care, emphasizing the need for targeted marketing and enhanced communication strategies in this rapidly growing industry.

Download the report here: The Conversation Report: Senior Care